Please, please, please just watch this commercial. 

I don’t know when I’ve literally stopped what I was doing and had to sit down from laughing so hard at a commercial, especially one from my favorite football conference. 

Now, after you get done admiring the smouldering attractiveness of Art Briles, greatest football coach in the history of the world, living legend, etc., etc., and so forth, please note the best morphing action since everyone had to drink the Polyjuice Potion in Harry Potter and the Deathly Hallows. 

0:17 seconds is the place you want to note. The production crew had to have done this on purpose to make the most startling contrast possible, and it’s excellent. Coach Gosling has apparently grown up into a plumply, full-grown goose. 

I also like that they decided to go from new Texas coach Charlie Strong to Mike Gundy, since maybe they thought it was a good idea to morph from Texas’ first African-American coach to the first (and hopefully only) Big 12 coach with a skin tone that rivals an Oompa Loompa. 

It’s good stuff. And now, back to the opening of college football weekend.